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SOLVING BUSINESS PROBLEMS WITH THE ARTS

Make sure you ask yourself the right questions if you’re looking to the arts for answers. By Jaana Erkkilä

1 min read

Why do we need art?

Who is qualified to evaluate the quality of artistic interventions in companies or in wider society?

Is the quality of an artwork diminished if it is produced as a commission?

Why do we think an artist has more freedom in a commission for a public piece of art than in a company that wants to promote its innovations or wellbeing of employees?

Does the quality change if the work is displayed in the official art world, in a gallery, in a concert hall or in a theatre?

Is art less valuable if it is performed or presented in a staff meeting of a big or small company?

Does art become somehow tarnished when it is created in a form of a workshop outside the traditional art world?

Does money make art dirty?

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